This advertisement is targeting bicycle riders. It is a picture of a man who is in the hospital who has seriously injured everything but his head. It is therefore an ad for helmets. The use of the color white throughout the picture makes the healthy skull stand out. This was very clever of them because otherwise it would be difficult to see what the advertisement was trying to sell. What I like about this advertisement is that it is funny and it gets straight to the point. There is nothing you have to read, but you clearly get the picture. All in all, I now want to purchase a LAZER helmet. They seem reliable and the company is very clever.
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